diff --git a/sw/buildroot_overlay/opt/puzzlefw/lib/run-remotectl b/sw/buildroot_overlay/opt/puzzlefw/lib/run-remotectl
index eb2dca0..b8725b7 100755
--- a/sw/buildroot_overlay/opt/puzzlefw/lib/run-remotectl
+++ b/sw/buildroot_overlay/opt/puzzlefw/lib/run-remotectl
@@ -8,11 +8,24 @@ PIDFILE=/var/run/puzzlefw_remotectl.pid
 # Redirect output to console.
 exec &> /dev/console
 
-# Get MAC address without ':' separators.
-serialnr=$(tr -d : < /sys/class/net/eth0/address)
+# Read model and serial number from EEPROM.
+model=unknown
+serialnr=0
+dd if=/sys/bus/i2c/devices/0-0050/eeprom bs=1k skip=6 count=1 status=none | tr '\000' '\n' > /tmp/run_remotectl_eeprom
+while read -r cfgitem cfgrest ; do
+    if [ "$cfgitem" != "${cfgitem#hw_rev=}" ]; then
+        model="${cfgitem#hw_rev=}"
+    fi
+    if [ "$cfgitem" != "${cfgitem#ethaddr=}" ]; then
+        serialnr="${cfgitem#ethaddr=}"
+    fi
+done < /tmp/run_remotectl_eeprom
+
+echo "model=$model"
+echo "serialnr=$serialnr"
 
 # Run remote control server.
-/opt/puzzlefw/bin/remotectl --serialnr $serialnr &
+/opt/puzzlefw/bin/remotectl --model "$model" --serialnr "$serialnr" &
 serverpid=$!
 
 # Write PID file.
diff --git a/sw/src/userspace/remotectl.cpp b/sw/src/userspace/remotectl.cpp
index 74d3931..b16f699 100644
--- a/sw/src/userspace/remotectl.cpp
+++ b/sw/src/userspace/remotectl.cpp
@@ -449,10 +449,6 @@ class ControlServer;
 class CommandHandler
 {
 public:
-    // IDN response fields.
-    static constexpr const char * IDN_MANUFACTURER = "Jigsaw";
-    static constexpr const char * IDN_MODEL = "PuzzleFw";
-
     // Configuration files.
     static constexpr const char * CFG_FILE_CALIBRATION =
         "/var/lib/puzzlefw/cfg/calibration.conf";
@@ -477,10 +473,12 @@ public:
     /** Constructor. */
     CommandHandler(asio::io_context& io,
                    PuzzleFwDevice& device,
+                   const std::string& model_name,
                    const std::string& serial_number)
       : m_io(io)
       , m_strand(asio::make_strand(io))
       , m_device(device)
+      , m_model_name(model_name)
       , m_serial_number(serial_number)
       , m_control_server(nullptr)
       , m_shutting_down(false)
@@ -732,9 +730,8 @@ private:
     std::string qry_idn(CommandEnvironment env)
     {
         VersionInfo fw_version = m_device.get_version_info();
-        return str_format("%s,%s,%s,FW-%d.%d/SW-%d.%d",
-                          IDN_MANUFACTURER,
-                          IDN_MODEL,
+        return str_format("RedPitaya,%s,%s,PuzzleFW-%d.%d/SW-%d.%d",
+                          m_model_name.c_str(),
                           m_serial_number.c_str(),
                           fw_version.major_version,
                           fw_version.minor_version,
@@ -1419,6 +1416,7 @@ private:
     asio::io_context&           m_io;
     asio::strand<asio::io_context::executor_type> m_strand;
     PuzzleFwDevice&             m_device;
+    std::string                 m_model_name;
     std::string                 m_serial_number;
     ControlServer*              m_control_server;
     std::vector<DataServer*>    m_data_servers;
@@ -1813,6 +1811,7 @@ void CommandHandler::start_data_servers(unsigned int idx)
 /** Run remote control server. */
 int run_remote_control_server(
     puzzlefw::PuzzleFwDevice& device,
+    const std::string& model_name,
     const std::string& serial_number)
 {
     namespace asio = boost::asio;
@@ -1858,7 +1857,7 @@ int run_remote_control_server(
         device,
         std::chrono::milliseconds(100));
 
-    CommandHandler command_handler(io, device, serial_number);
+    CommandHandler command_handler(io, device, model_name, serial_number);
     ControlServer control_server(io, command_handler, 5025);
 
     command_handler.set_control_server(control_server);
@@ -1901,14 +1900,17 @@ int run_remote_control_server(
 
 int main(int argc, char **argv)
 {
+    enum Option { OPT_MODEL = 1, OPT_SERIALNR = 2 };
     static const struct option options[] = {
         {"help",              0, 0, 'h'},
-        {"serialnr",          1, 0, 1 },
+        {"model",             1, 0, OPT_MODEL },
+        {"serialnr",          1, 0, OPT_SERIALNR },
         {nullptr,             0, 0, 0}
     };
 
-    const char *usage_text = "Usage: %s --serialnr SNR\n";
+    const char *usage_text = "Usage: %s --model MODEL --serialnr SNR\n";
 
+    std::string model_name = "unknown";
     std::string serial_number = "0";
 
     while (1) {
@@ -1921,7 +1923,10 @@ int main(int argc, char **argv)
             case 'h':
                 printf(usage_text, argv[0]);
                 return 0;
-            case 1:
+            case OPT_MODEL:
+                model_name = optarg;
+                break;
+            case OPT_SERIALNR:
                 serial_number = optarg;
                 break;
             default:
@@ -1947,7 +1952,7 @@ int main(int argc, char **argv)
         printf("    DMA buffer size: %zu bytes\n",
                device.dma_buffer_size());
 
-        return run_remote_control_server(device, serial_number);
+        return run_remote_control_server(device, model_name, serial_number);
 
     } catch (std::exception& e) {
         fprintf(stderr, "ERROR: %s\n", e.what());
diff --git a/sw/src/userspace/version.hpp b/sw/src/userspace/version.hpp
index 0cfc06c..4b602c1 100644
--- a/sw/src/userspace/version.hpp
+++ b/sw/src/userspace/version.hpp
@@ -1,2 +1,2 @@
 #define PUZZLEFW_SW_MAJOR 0
-#define PUZZLEFW_SW_MINOR 2
+#define PUZZLEFW_SW_MINOR 3